Held on: May 25, 2011, New York
Description: The India-Pakistan peace initiative, Aman ki Asha was awarded for “Best in Brand Awareness Across Platforms” at the International Newsmedia Marketing Association (INMA) Annual World Congress in New York. The peace campaign was also awarded the prestigious ‘Best in Class’ award from all other media campaigns. Judges hailed Aman ki Asha as a “game-changer” in the context of India-Pakistan relations.