Pakistani e-shops eye Indian market

Pakistan’s fashion-retail chains are increasingly going online to promote their businesses in Pakistan and beyond, reports India Abroad News Service (IANS).

India is a promising market for the Pakistani brands, given its proximity, similar cultures and consumer preferences.

Payments are made through credit card, and deliveries via courier service.

“We are shipping to India every day. Our consignments are not huge. Our packets clear customs from both sides and reach the customer, who has to pay customs duty as per the country norms,”e-store pioneer Zahir Rahimtoola, CEO of Labels, told IANS.

He believes that the e-store is the way of the future, especially for strengthening India-Pakistan business ties and people-to-people contacts.

With trade policies improving between India and Pakistan, “we want to grab that opportunity,” said Danish Adamjee, COO of another well-known store Khaadi, akin to the Indian ethnic fashion label Fab India.

“Fashion has no boundaries; so retail is a great start to bridge cultural ties,” said Sharmin Raza of Khaadi.

Several Pakistani fashion retailers are expected to participate in the upcoming Made in Pakistan Expo 2014 taking place in Mumbai next month.

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